Track 1: Doing More With Less
For Departments of One, Small Teams, and Volunteer-Driven Organizations
This was one of the strongest recurring themes from your member survey and conference conversations.
Potential Sessions:
- The Department of One Survival Guide
- Time Management for Downtown Professionals
- AI Tools for Downtown Development
- Leveraging Volunteers Without Burning Them Out
- Building Capacity Through Partnerships
- Getting Big Results on Small Budgets
- Creating Systems That Save Time
- Managing Multiple Projects Simultaneously
Audience:
- Small town Main Street managers
- Downtown directors
- Chambers and EDCs wearing multiple hats
Track 2: Building a Stronger Downtown Economy
Recruitment, Retention, Expansion & Entrepreneurship
Members consistently ask how to fill buildings, recruit businesses, and support existing merchants.
Potential Sessions:
- Business Recruitment That Actually Works
- Business Retention Strategies for Small Downtowns
- Building an Expansion Network Across Texas Downtowns
- Supporting Small Business Owners Beyond Ribbon Cuttings
- Opportunity Zones: What Works and What Doesn't
- Creating Entrepreneur Pipelines
- Downtown Market Analysis Made Simple
- Turning Vacant Buildings Into Productive Assets
Audience:
- Economic Development
- Main Street
- Chambers
- Downtown Associations
Track 3: Funding Downtown Success
Grants, Incentives, Partnerships & Fundraising
Funding remains one of the most requested topics every year.
Potential Sessions:
- Grants and Financing for Revitalization
- Fundraising for Downtown Organizations
- Creative Public-Private Partnerships
- Leveraging Local Foundations
- Funding Opportunities for Small Communities
- Downtown Incentive Programs
- Building a Sustainable Revenue Model
- Making the Case for Investment
Audience:
- Executive Directors
- Main Street Managers
- Board Members
- City Leadership
Track 4: Preservation, Development & Redevelopment
Protecting Character While Preparing for the Future
This combines many of the concerns around vacant buildings, affordability, ordinances, and redevelopment.
Potential Sessions:
- Building Ordinances for Smaller Cities
- Substandard Structures: Tools and Strategies
- Adaptive Reuse Success Stories
- Preservation vs. Progress: Finding Balance
- Affordable Downtowns
- Climate Resilience and Historic Downtowns
- Redeveloping Vacant and Underutilized Buildings
- Green Investments in Historic Districts
Audience:
- Planning
- Preservation
- City Managers
- Downtown Leaders
Track 5: Marketing, Storytelling & Destination Development
Creating Places People Want to Visit
Many members struggle with promotion, branding, and understanding today's audiences.
Potential Sessions:
- Telling Your Downtown's Story
- Social Media Demographics Explained
- Which Platform Reaches Which Audience?
- Marketing on a Shoestring Budget
- Destination Development Strategies
- Creating Experiences Worth Traveling For
- Building a Downtown Brand
- Measuring Marketing Success
Audience:
- Promotions Committees
- Marketing Staff
- Tourism Organizations
Track 6: Creating Vibrant Places
Public Spaces, Entertainment & Community Experience
Focused on making downtowns more active, engaging, and memorable.
Potential Sessions:
- Creating Entertainment Districts
- Developing Green Space in Historic Downtowns
- Activating Public Spaces
- Programming for More Foot Traffic
- Nighttime Economy Strategies
- Arts, Culture, and Downtown Activation
- Events That Drive Dwell Time
- Designing Places People Want to Stay
Audience:
- Planners
- Main Street
- Parks
- Tourism
Track 7: Leadership & Community Building
Building the Team Behind the Transformation
A recurring challenge is not projects—but people.
Potential Sessions:
- Leadership Development for Downtown Professionals
- Building Community Buy-In
- Recruiting and Retaining Volunteers
- Working with Boards Effectively
- Coalition Building Across Organizations
- Creating Downtown Champions
- Succession Planning
- Leading Through Change
Audience:
- Directors
- Board Members
- Emerging Leaders
Track 8: Advocacy & The Future of Downtowns
Policy, Partnerships & Statewide Impact
This is a uniquely Texas Downtown track and one that differentiates TXD from many conferences.
Potential Sessions:
- How TXD Advocates for Downtown Texas
- Building Relationships with Statewide Organizations
- Influencing Local Policy
- Legislative Issues Affecting Downtowns
- Main Street at the State Capitol
- Partnering with TML, TEDC, TAC, TCCE and Others
- Making Downtown Everyone's Business
- The Future of Downtown Revitalization in Texas
Audience:
- Executive Directors
- Board Members
- Community Leaders
- Elected Officials
Track 9: AI for Downtowns
Practical Tools for Today's Downtown Professional
Not theory.
Not "the future."
Real tools attendees can start using Monday morning.
Beginner Level
AI 101 for Downtown Professionals
- What AI is
- What it isn't
- Free vs Paid tools
- Where to start
Prompting Like a Pro
- How to get useful results
- Prompt templates
- Real downtown examples
Your First Week Using AI
- 10 tasks to immediately save time
Real World Solution Examples:
Marketing & Communications
Create a Month of Social Media in One Hour
Using AI for Newsletter Content
AI Graphics Without a Graphic Designer
Video Creation for Downtown Promotion
Telling Your Downtown Story with AI
Economic Development & Revitalization
Using AI for Business Recruitment
Market Analysis Without Hiring a Consultant
Researching Prospective Businesses
AI-Powered Downtown Assessments
Creating Business Attraction Packages
Grants & Funding
AI as Your Grant Writing Assistant
Researching Funding Opportunities
Building Better Grant Narratives
Using AI to Strengthen Fundraising Campaigns
Administration & Productivity
The Department of One Toolkit
Meeting Notes, Action Items & Project Management
(Granola, Otter, Fireflies, etc.)
Building SOPs and Operational Systems
Managing Email Overload
Creating Staff Capacity Through Automation
Advanced Applications
Custom GPTs for Downtown Organizations
Creating an AI-Powered Resource Center
Building Downtown Chatbots
Using AI with GlueUp, CRMs, and Membership Systems
Automating Repetitive Administrative Tasks